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Back to work ZetApp × InfluencerAct

Creator-Led Fintech Campaign.

InfluencerAct turned ZetApp’s fintech proposition into relatable creator stories that made credit-building, financial awareness and finance-led opportunities easier to understand.

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ZetApp creator campaign visual showing a creator presenting a fintech story
Awareness
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Clarity
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Action
Campaign / Fintech
Campaign objectives

From Financial Awareness to Everyday Action.

The campaign was designed to make ZET’s proposition easier to understand while connecting it with audiences who are actively looking for smarter ways to manage their financial profile.

  1. Build Awareness

    We introduced ZetApp through creators audiences already trust for everyday financial conversations.

  2. Simplify Finance

    We turned credit scores, financial profiles and money-related concepts into easy-to-follow stories.

  3. Make It Relatable

    We showed how students, homemakers and working professionals could see themselves in the opportunity.

  4. Drive Action

    We moved audiences beyond awareness towards exploring ZET and its financial ecosystem.

The challenge

Finance Can Feel Complicated. The Story Didn't Have To.

ZET’s proposition sits within a category where audiences can easily feel overwhelmed by financial terminology, unfamiliar products and questions around credit. The challenge was to make the proposition feel simple without making it simplistic. InfluencerAct needed to find creators who could translate financial concepts into conversations that felt natural to their communities while keeping the communication clear, credible and action-oriented.

ZetApp creator filming a finance campaign in a studio
The strategy

Turn Financial Concepts Into Stories People See Themselves In.

The strategy was to place ZET inside these everyday ambitions, making the product part of a story rather than making the story about the product.

01

A student thinking about financial independence.

Create a relatable entry point for learning about credit and everyday money choices.

02

A homemaker exploring a new earning opportunity.

Show how financial awareness can support a new path without overpromising results.

03

A working professional looking to strengthen their financial profile.

Connect everyday financial decisions with a clearer, more confident next step.

The outcome

From Fintech Messaging To Financial Conversations.

Creator-led storytelling made the campaign more accessible across different financial journeys, giving audiences a clearer way to understand ZET and consider their next step.

  • Creator Credibility

    Financial messaging became easier to receive through familiar voices.

  • Audience Relevance

    Different creator profiles allowed the proposition to connect with varied financial journeys.

  • Performance Visibility

    Campaign delivery could be tracked through reach, engagement and action-oriented metrics.

Campaign results

Numbers That Reached Beyond The Usual Audience.

22M+Views
1M+Engagements
15K+Sign-ups
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The campaign used creators to simplify finance, credit and earning opportunities.