Restoring Brand Image with the Assistance of an Influencer Marketing Agency
In this modern world of social media, it takes a company a few hours, a day or at most weeks to witness their brand image rising to the highest level or falling to the lowest level. As more than 93% of consumers said they rely on online product reviews, and more than 70% trust influencers more than advertising, managing a brand's reputation has never been more important. The crisis period is always challenging, and this is because brands have a lot at stake and they will need to move fast if they are to mitigate the impact. This is where the Influencer Marketing Agency becomes the ultimate saviour, mediates the interaction with the public and restores trust.
The Power of Influencers
Influencers are not only effective content producers but also convincing narrators who explain the brand's messages to their followers. Research conducted shows that 49 per cent of consumers use influencers in making a purchase, while influencer campaigns yield an ROI that is 11x more than that of digital marketing. Such statistics suggest to marketers the level of control that influencers exercise over public opinion and, notably, reputation management.
By working with the right Influencer Marketing Agency, brands can use these trusted voices to manage these crises and even begin to regain the lost customer trust with their target audience. In any way it is a PR mistake, a product controversy, or negative publicity, influencer marketing has turned out to be a great asset in handling the crisis.
The Role of an Influencer Marketing Agency in Restoring Brand Image
Identifying Issues
A seasoned Influencer Marketing Agency would appreciate the fact that handling a crisis starts with establishing what exactly went wrong and what key opinions the public holds. With the assistance of such techniques as conversation tracking, agencies can determine the extent of the problem inflicted and where, precisely, attention is needed.
For instance, a major skincare brand recently faced a backlash for running an offensive ad campaign. Their partner Influencer Marketing Agency quickly identified concerns arising on a public level and hatched a strategy to mitigate the issue. By reaching out to credible beauty influencers to share organic stories on the brand's values, the campaign rebounded and turned out to be more accepting.
Leveraging Storytelling
When the time of crisis arrives, people seek reality. The connections that influencers, especially micro and nano, have with their followers are usually very authentic. An agency can carefully select influencers whose values are in harmony with the brand message provided in order to make it credible and relatable.
Let's consider a food delivery brand that was alleged to have poor hygiene practices. Another agency integrated food bloggers and influencers in order to post about the company's quality control measures and the steps taken to provide food safety. For this reason, transparent storytelling played a big role in altering the citizens' attitudes to use this valuable service.
Recreating Trust
The act of rebuilding a brand image is a long and complex process. An Influencer Marketing Agency ensures that all campaigns have a consistent message and they are all working towards the same goals of the brand. In this way, agencies establish a sequence of content materials that range from apologies to positive statements, gradually reconstructing the audience's trust.
For example, when a fitness brand received criticism for racism, their agency planned and implemented an inclusive campaign of fitness influencers. This said effort not only helped to restore the reputation of the brand but also to reinforce the positioning of the brand which has been committed to diversity.
Why Rely on an Influencer Marketing Agency?
Expertise and Connections
An Influencer Marketing Agency comes with untold experience and possesses a large pool of influencers. This element enables them to recommend the appropriate influencer for certain crises to ensure that the brand communicates with the correct audience.
Cost-Effective Solutions
Influencer marketing is a more economical approach to recapture the brand reputation compared to conventional PR methods. When campaigns generate up to $5.20 in revenue per $1 spent, it is natural for brands to seek the help of influencers during a crisis.
Data-Driven Results
The current influencer agencies focus on some features of campaign measurement. This is helpful for brands as they can specifically see how far they need to go in regaining consumers' trust.
Conclusion
When a single post could bring much goodwill or negative fame to a brand, the importance of an Influencer Marketing Agency in crisis is highly valuable. These agencies have the power and the knowledge to change the course of people's minds, and to change hatred into opportunities for development. Thus, using the opportunities provided by influencer marketing, not only brands can gradually regain people's recognition but also become stronger and better after such trials.