Finding The Right Creators
InfluencerAct identified creators whose audiences, content styles and beauty relevance could put RENEE naturally into the right conversations.
Performance-Driven Beauty Campaign.
InfluencerAct shaped the RENÉE campaign around creator-led storytelling that could feel native to each audience while staying connected to the brand.
Curiosity
×
Beauty
×
Belonging
Campaign / Beauty×
Beauty
×
Belonging
Campaign objectives
Turning Beauty Discovery Into Measurable Action.
The objective was to help RENÉE stand out in a crowded beauty category by connecting the right creators with relevant beauty communities and turning natural product discovery into measurable audience action.
Driving Product Conversations
We put RENÉE products into relatable beauty conversations where audiences were already looking for inspiration.
Finding The Right Creator Fit
We partner with creators whose beauty, relevance, content style and audiences align with the campaign.
Scaling Relevant Attention
We build a creator mix that could extend RENÉE’s reach across different beauty communities without losing audience relevance.
Tracking Performance
We move audiences from watching and discovering the products towards measurable clicks and conversions.
Campaign results
The Reach Behind Measurable Impact.
3 Lakhs+Accounts Reached
80%Average Engagement
70%Creator Retention
The challenge
Turning Beauty Attention Into Genuine Product Discovery.
The campaign needed creators who could make the products feel relevant in real beauty conversations while giving the brand enough scale to cut through a crowded category. InfluencerAct's challenge was to bring creator relevance, content scale and measurable action together for RENEE.
The strategy
Building Influence Around The Way Beauty Is Actually Discovered.
Our campaign strategy balanced creator expression with campaign consistency, allowing RENEE to scale across voices without losing its beauty-first identity.
Building For Audience Relevance
The creator mix was designed to bring RENEE into different beauty communities, giving the campaign breadth without losing audience fit.
Making It Easy To Discover
Our creator-led formats brought the products into relatable beauty moments, helping audiences understand the product through content that felt natural to the platform.
Turning Attention Into Action
InfluencerAct connected creator storytelling with a measurable campaign journey, helping move audiences from watching and discovering to clicking and converting.
The impact
More Than Reach — Influence That Moved Audiences.
RENEE turned creator content into a scaled beauty campaign that connected attention with action. The campaign demonstrated the value of pairing creator relevance with a clear performance objective.
- Personalised discovery
Creators helped audiences discover RENÉE through routines, preferences, and beauty moments that felt personal.
- Sensory product storytelling
Rich, relatable content brought fragrances, textures, and product experiences closer to the audience.
- Creator-led consideration
Trusted creator recommendations turned initial attention into genuine product interest and consideration.
Have a brief in mind?
Let's Make Your Next Beauty Campaign Worth Remembering.
Bring us the product, the ambition or the challenge. InfluencerAct will find the creators, strategy and content approach that can turn attention into something your brand can measure.
Start a conversationFREQUENTLY ASKED QUESTIONS
Questions Worth Asking
Get clear answers about creator selection, beauty influencer campaign execution, measurement and conversions with InfluencerAct.
InfluencerAct helps beauty brands plan and execute creator campaigns from strategy and creator selection to publishing and reporting. We connect brands with creators whose audiences and content styles fit the campaign objective.